Ad Report Card: Lee Jeans Gets Surreal

Most of the time the Ad Report Card focuses on commercials shown in the United States, for the simple reason that I live in the United States, and those are the ads I see. Today's installment is an exception. Recently I read in the advertising column of the Wall Street Journal about a campaign for Lee Jeans that's currently running in Europe (on television and in theaters). I found the description hard to believe. Happily, the ad exists on Lee's European site, right here. The Journal was right about it. And you should really see it.
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