Katie Couric not needed if you've got Net

In three months, "Stupid White Men and Other Sorry Excuses for the State of the Nation" has gone from a potential date with the shredder to 15 printings and the top of The New York Times' bestseller listings.

What makes "Stupid's" ascension remarkable is that it was accomplished almost entirely outside the publicity mill of mainstream media. Moore's book may be the first Internet-enabled No. 1 bestseller — a work whose author and audience connected directly via the Net and forged an online publicity campaign that carried the book to the top.
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