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  Friday  December 6  2002    11: 16 PM

logo art

Don't (Lo)go West, young man

That's right, I'm saying it's time for a new NBA logo. ... The old one, featuring West's silhouette, though silky smooth, has run its course. The league has passed it by. Yes, there is something subtle and balletic about it. Yes, its lines are bold and clean. Yes, it's familiar. But I'll tell you what else it is: earthbound, Chuck Taylored, scrawny, short-shorted and unimaginative. It comes from a game that is long gone, my friends. Great as he was, West doesn't represent what guys can do now and his look has no connection to the style players are sporting these days. His image is an echo, a flash of light, from a star that exploded eons ago. An overhaul is in order. It's time to re- brand.

To keep things fresh and flavorful, I'll limit the search to guys currently playing in the league. Here are my candidates for silhouette status:
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thanks to Riley Dog