Q&A: Anita Roddick's Kind of Revolution

There are many other equally worthy values, why did you pick Kindness as the focus of your book?

Because it has been appropriated by the wishy-washy brigade. It's like self-esteem. That's another wishy-washy concept. But when you deconstruct it, it's the route to revolution.

It's so uncool to even talk about kindness these days. So I thought, let's turn the damn thing on its head, put in some adjectives to describe it, and show these incredible acts that go on consistently, day after day, under the radar screen. And I was so outraged that the biggest value we have in our society these days is economics. Economic values override every other human value, be it justice, human rights, kindness, whatever.
[more]