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  Thursday  August 21  2003    11: 04 AM

fair and balanced

Paul Newman Is Still HUD
by Paul Newman

The Fox News Network is suing Al Franken, the political satirist, for using the phrase "fair and balanced" in the title of his new book. In claiming trademark violation, Fox sets a noble example for standing firm against whatever.

Unreliable sources report that the Fox suit has inspired Paul Newman, the actor, to file a similar suit in federal court against the Department of Housing and Urban Development, commonly called HUD. Mr. Newman claims piracy of personality and copycat infringement.

In the 1963 film "HUD," for which Mr. Newman was nominated for an Academy Award, the ad campaign was based on the slogan, "Paul Newman is HUD." Mr. Newman claims that the Department of Housing and Urban Development, called HUD, is a fair and balanced institution and that some of its decency and respectability has unfairly rubbed off on his movie character, diluting the rotten, self-important, free-trade, corrupt conservative image that Mr. Newman worked so hard to project in the film. His suit claims that this "innocence by association" has hurt his feelings plus residuals.

A coalition of the willing — i.e., the Bratwurst Asphalt Company and the Ypsilanti Hot Dog and Bean Shop — has been pushed forward and is prepared to label its products "fair and balanced," knowing that Fox News will sue and that its newscasters will be so tied up with subpoenas they will only be able to broadcast from the courtroom, where they will be seen tearing their hair and whining, looking anything but fair and balanced, which would certainly be jolly good sport all around.