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  Sunday  June 29  2008    10: 56 AM

consumerism run amuck

Shrunken Sovereign: Consumerism, Globalization, and American Emptiness


Two narratives bound our era and, by degrees but unmistakably, our predicament: the story of consumerism and the story of globalization. In recent years, the two have combined to produce a single and singularly corrosive narrative. Consumerism has meant the transformation of citizens into shoppers, eroding America’s sovereignty from within; globalization has meant the transformation of nation-states into secondary players on the world stage, eroding America’s sovereignty from without. In collaboration, the trends are dealing a ruinous blow to democracy—to our capacity for common judgment, citizenship, and liberty itself.

The common thread that winds through these two stories is the erosion of national autonomy—and, with it, the state’s monopoly over violence, the power to enact binding laws, and other essential aspects of sovereignty. Sovereignty, in turn, is an obvious precondition for democracy (which you cannot have without a state). When the sovereign state erodes, democracy erodes. It is that simple—and, beset from within and without, it is happening even today.

There is, to begin with, an accelerating process of internal disintegration—and the engine, consumerism, that drives it. Critics such as David Riesman, Theodor Adorno, and Jean Baudrillard have been writing about conspicuous consumption, keeping up with the Joneses, outer-directed men in gray flannel suits, the dialectic of enlightenment and one-dimensional men since the end of World War II. The story is by now well chronicled: Productivist capitalism, molded by a Protestant ethos conducive to work, investment, deferred gratification, and service, has long since given way to consumerist capitalism, defined by an ethos of infantilization conducive to laxity, impetuousness, narcissism, and consumption. Where once Americans worked harder than almost any other people, today pop commentators such as Thomas Friedman can worry about the “quiet crisis” in which the tendency to “extol consumption over hard work, investment and long-term thinking” creates an America whose vaunted productivity is in decline and where kids “get fat, dumb, and lazy,” squandering the very moral capital the Protestant culture once promoted and sustained. Tellingly, President Bush after 9/11 did not invite Americans to sacrifice or work hard in order to defeat terrorism; he invited them to go shopping.

In the civic realm, meanwhile, hostility to the commonwealth has intensified since the early 1950s, when social science critics such as David B. Truman insisted there was no need to take account of the common good in discussing public interest “because there is no such thing as the public interest.” Politicians like Ronald Reagan and Margaret Thatcher (the latter asserted that “there is no such thing as society”) were only echoing and reinforcing a powerful skepticism about government and society, a skepticism accompanied in recent years by an astonishing faith in the limitless capacity of markets to “coordinate human behavior or activity with a range and a precision beyond that of any other system, institution, or social process,” as political and economic theorist Charles E. Lindblom has put it.

In this revival of laissez-faire economics and political libertarianism, liberty has acquired an exclusively negative connotation: to be free from. Milton Friedman, the libertarian economist, offered definitive language. Nearly a half century ago, he insisted that “every act of government intervention limits the arena of individual freedom directly and threatens the preservation of freedom indirectly.” Put into practice, what this means for liberty (as Reagan was to argue) is that government is always part of the problem. That belief has encouraged the privatization of any and all government functions, a process that has become a crucial ally of the dominion of consumers.

The problem is that, in the name of abstract personal liberty, libertarians and privatizers actually pervert and undermine real autonomy, given that as Hannah Arendt argued, “political freedom, generally speaking, means the right ‘to be a participant in government,’ or it means nothing.” The tension between private choice and public participation is clearly embodied in the tension between the consumer as private chooser and the citizen as public chooser. Citizens cannot be understood as mere consumers because individual desire is not the same thing as common ground; public goods are something more than a collection of private wants. A republic is by definition public, and what is public cannot be determined by aggregating private desires. Asking what “I want” and asking what “we need” are two different things: the first question is ideally answered by the market, the second by the community. When the market is encouraged to do the work of democracy, our culture is deformed and the character of our commonwealth undermined.

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  thanks to Conscientious