Cameron - check this one out. You need to know who you are fighting. Or, you need to know how those you are fighting are fighting. Or,...just read it!
WAR ON TRUTH
Stauber: The key is invisibility. Once propaganda becomes visible, it's less effective. Public relations is effective in manipulating opinion - and thus public policy - only if people believe that the message covertly delivered by the PR campaign is not propaganda at all but simply common sense or accepted reality. For instance, there is a con--sensus within the scientific community that global warming is real and that the burning of fossil fuels is a major cause of the problem. But to the petroleum industry, the automobile industry, the coal industry, and other industries that profit from fossil-fuel consumption, this is merely an inconvenient message that needs to be "debunked" because it could lead to public policies that reduce their profits. So, with the help of PR firms, these vested interests create and fund industry front groups such as the Global Climate Coalition. The coalition then selects, promotes, and publicizes scientists who proclaim global warming a myth and characterize hard evidence of global climate change as "junk science" being pushed by self-serving environmental groups out to scare the public for fund-raising purposes.
Another industry front group is the Hudson Institute, a prominent far-right think tank espousing the view that global climate change will be beneficial! The Hudson Institute is funded by the American Trucking Association, the Ford Motor Company, Allison Engine Company, Bombardier, and McDonnell Douglas, among others. The Global Climate Coalition and the Hudson Institute are routinely quoted in the news media, where they promote their message of "Don't worry, burn lots of oil, gas, and coal." In order to confuse the public and manipulate opinion and policy to their advantage, corporations spend billions of dollars a year hiring PR firms to cultivate the press, discredit their critics, spy on and co-opt citizens' groups, and use polls to find out what images and messages will resonate with target audiences.
Stauber: The propaganda-for-hire industry perverts democracy. We try to help citizens and journalists learn about how they're being lied to, manipulated, and too often defeated by sophisticated PR campaigns. The public-relations industry is a little like the invisible man in that old Claude Rains movie: crimes are committed, but no one can see the perpetrator. At PR Watch, we try to paint the invisible manipulators with bright orange paint. Citizens in a democracy need to know who and what interests are manipulating public opinion and policy, and how. Democracies work best without invisible men.
thanks to wood s lot